[Ah! This news] Kakao reorganization in 'reverse growth'… My Data Personal Information Committee

For readers who are hard to see all the information pouring out of the IT world where each day changes, we have prepared a customized IT news summary corner. We configured to read the IT articles we covered today at a glance. We look forward to reading lightly on the way home. [Editor]

◆ Pan-Government, My Data Spreads… Personal Information Committee'Leading '

Data convergence by sector is essential for the spread of my data. This is why the government needs policy efforts to build my data ecosystem at the government level.

In particular, it is necessary to establish a legal and institutional foundation to efficiently utilize the unparalleled data such as public and medical care, and to establish a government governance system for good communication between departments. In addition, as the Digital Platform government, which the Soon Seok-yeol government advised, presented various tasks based on my data, attention is focused on the role of the government in the future.

The Personal Information Protection Committee is a department of the 'Personal Information Protection Act' and is promoting a technical foundation for legal system for introducing my data in all areas, such as implementing the right to request personal information.

First, the Personal Information Committee is pursuing the spread of My data in all sectors to realize the right to self-determination of personal information as a constitutional rights, and submitted an amendment to the Personal Information Protection Act to the National Assembly last September, which includes the introduction of the right to send personal information to the institutional support. Did.

'Personal information transmission request' is a right that the information subject may require the personal information processor to send his personal information to the person, other personal information processors, and personal information management institutions. It is the legal basis for introduction. Currently, my data service has begun in the financial and public sectors based on individual laws such as the Credit Information Act and the E-Government Act.

In particular, the Personal Information Committee is building a 'My Data Comprehensive Support Platform' to create a foundation for My data. It is a platform that can determine where personal information is linked, transmitted, and used. In the future, the government plans to establish a digital platform government as well as to secure personal information necessary for customized services.

In addition, data standardization with the Korea Internet & Security Agency is being conducted. This is a technical measure necessary for data movement and convergence between heterogeneous fields. Currently, data linkage is difficult due to different formats such as transmission methods and certifications by field. KISS selected five priority for data standardization, ▲ Information and Communication, Land, Transportation, Distribution, Education, and Culture and Leisure.

For example, by using my data between heterogeneous industries, you can use personalized travel plans or automatic reservation services without additional data input. In addition, in the case of a traffic accident, the information subject, which is not an insurance company, can be centered, and all the procedures for the accident processing can be solved at once.

The digital platform government, which was launched as a major national task of the Soon Seok-yeol government, is pursuing the realization of digital platforms using my data. It is also expected to serve as a governance that can coordinate disagreements between ministries as it is a presidential agency.

As a task for the use of the Defile Government by the Filial Government, ▲ Promotion of National Testing Projects ▲ Public Service Visiting First ▲ Artificial Intelligence and Data-based Scientific State Operation ▲ Creation of the Leading Digital Platform Government Innovation Ecosystem to be.

In particular, it is expected that 'one-stop real estate transaction', which can be transferred to real estate registration by one authentication, information input, and payment with electronic contracts and my data through the promotion of national feelings, will be possible. In addition, the company's data application is simplified. Currently, if the documents must be submitted by export customs clearance cases and the match with foreign exchange payment details, the Korea Customs Service will provide export details as a company's data to the bank.

We need to combine my data in public and private sectors to create innovative business as well as the success of the digital platform government, said the information protection subcommittee member. I hope that the bill will be passed as soon as possible, and the Dipoles are expected to serve as a governance for the conflict between ministries and the contradiction between institutions.

◆ CBPR certified difficulty? It is expected to be lower than ISMS-P

With the launch of the Global CBPR forum in April, the US government is actively seeking to expand from the Asia-Pacific region to global standards. While discussions are currently being discussed to establish an operating system such as certification integration, companies that have obtained domestic certifications related to personal information protection are expected to obtain CBPR certification relatively easily.

CBPR is an evaluation certification of the personal information protection management system developed to encourage the use of data between members. It is based on the Asia-Pacific Economic Cooperation (APEC) privacy framework (APF), and consists of 50 requirements, including major principles and safety of personal information protection.

APF 9 principles include ▲ high land ▲ collection restrictions ▲ use in purpose ▲ optional rights ▲ integrity ▲ security measures ▲ viewing and correction ▲ responsibility ▲ responsibility. The principle of notice states that it provides a dictionary or simultaneous notice, but in some cases, it is possible to 'posture notice'.

Korea has been applying for certification since May since joining CBPR in 2017. Companies that are working for CBPR participating countries such as Japan and Singapore can increase external credibility by receiving the certification. The advantage is that it can reduce the time and cost to check the level of personal information protection for the other company.

CBPR is similar to the 'ISMS-P', which is currently being implemented in Korea. ISMS-P is a system that authenticates whether the organization's own information security system is suitable. It is a certification that enhances personal information protection items in existing ISMS. Since May 2019, ISMS and AIMS have been integrated and operated. All three areas and 102 certification areas, including the requirements for each stage of personal information processing, must be met.

The difference between CBPR and ISMS is that it is compulsory certification and difficulty in addition to domestic certification. CBPR is autonomous, but ISMS is obliged to some operators.

In accordance with Article 47 of the Information and Communication Network Act and Article 32-2 of the Personal Information Protection Act, ▲ Information and Communication Network Service (ISP) ▲ Information and Communication Facility Business (IDC) ▲ Advanced General Hospital ▲ School with more than 10,000 students ▲ Business operators with a daily average user of information and communication service must receive ISMS mandatory.

The difficulty of certification is analyzed that CBPR is relatively low compared to domestic certification. In a report published last year, the Korea Institute of Foreign Economic Policy predicts that domestic companies that have received ISMS-P certification will be easy to receive CBPR certification because the essential certification standards for CBPR are low.

According to the Korea Internet & Security Agency (KISS), CBPR's physical and technical security requirements are low in preparation for the International Information Security Management System, ISO27001. The interconnection between CBPR and ISMS-P certifications is continuously reviewed.

The Personal Information Protection Committee also predicts that if most of the CBPR standards are reflected in the Personal Information Protection Act, there will be no difficulty in passing the certification screening.

The European Union (EU) is implementing 'adequacy evaluation' that evaluates and certifies the level of personal information protection laws in other countries based on the General Personal Information Protection Act (GDPR). In principle, GDPR allows only the transfer to a country and enterprise with an appropriate personal information protection system.

In the report, the Foreign Economic Policy Institute said in a report, Although the discussion of GDPR adequacy and CBPR is continuing, the level and scope of the CBPR privacy system is lower than the EU. It is unlikely that the GDPR will be tied up.

According to the researcher, the EU's certification mechanism-related research report, which the EU announced in February 2019, concluded that it is a good example of the CBPR that identifies the level of personal information protection, but it does not match the GDPR certification standard.

◆ 'Goddess of Victory: Nike' D-1… Subaltern version shaken

In the second half of the year, the launch of Nike: The Goddess of Victory has come ahead. It is noteworthy that it will be able to achieve visible results in the genre of beautiful girl game that has emerged as a mainstream market.

According to the game industry on the 3rd, Level Infinite will launch 'Nike: Victory Goddess (Nike)' at 7:00 am on the 4th at 7:00 am on the global market, including Korea. Only iOS and Android versions are introduced on this day, and the PC version is considering launching. In addition to Korean, English, Japanese, Chinese, Chinese, Chinese, German, and Thai, five servers will be provided: Korea, Japan, North America, Southeast Asia, and Global (Europe). Pre-downloads are available from the 3rd.

Nike is a new work developed by Shift-up, led by Kim Hyung-tae, a famous art director of Genesis 4 and Blade & Soul. It is a gun shooting game that is the main character of the battle humanoid life, Nike, who fights on behalf of humanity against the background of the post-apocalypse-based worldview, which was collapsed by an unidentified weapon. It provides the convenience of shooting with a vertical screen that can be enjoyed with one hand. Different attacks such as rifle, sniper guns, shotguns, and rocket launchers were also implemented.

The game has been animated to reveal the character's personality even in various movements, such as shooting posture and reloading in combat, and it is characterized by a sense of 3D space with detail. The combination of card collecting elements and casual shooting genres that utilize tactics and tactics are pursued new fun.

The game industry is paying attention to how Nike will achieve in the mobile game market, as the MMORPG genre is read. The beautiful girl subculture game has been proven to be more than 15 billion won in sales by Aka Games 'Uranus Me' update 'Italian Black' update. The key is whether Nike will take over Baton.

Expectations for success are considerable. Nike has grown more than 3 million users in a month after the pre-booking on September 7. In addition, the Apple App Store has been ranked No. 1 in the free game of the Apple App Store. In the global test conducted in August, more than 90% of players have reacted positively in 'Satisfaction of Overall Games'. Level Infinite will exhibit Nike at G-Star 2022, an international game exhibition held in BEX CO, Susan from November 17th.

◆ Remade, 'Mir M' Global Pre-Reservation… 170 countries' launch notice

Remade (CEO Gang Hyung) will start a global pre-booking of 'Mir M: Vanguard & Bag Bond' (hereinafter referred to as Mir M) from the 3rd.

Mir M Global is a successor to Mir 4, which has been restored by adding modern interpretation to the original Mir's Legend 2, and a blockchain craze. It was released in Korea in June of this year and recorded major market sales and popularity rankings such as Google Play and App Store.

The game inherits the original game by utilizing the eight-way grid and quarter view method, and has a high level of graphics by applying advanced technology. The new growth specialization system 'Mandala' provides high levels of growth freedom that is out of gameplay and growth structure.

Mir M Global, meanwhile, will be released in more than 170 countries except Korea and China. The global version has added a governance token 'DOGMA' and a game token 'Drone' and built an integrate economy (Hydra).

◆ Aka in the reorganization of the heat in 'reverse growth'… Trust recovery priority

Pang yo SK C & C data center fire will be reorganized by Aka. Messenger KakaoTalk, including the error of major services, was longer, and the preparation for preparation was insufficient. After the follow-up measures, Aka cited 'restoration of trust' as the top priority by replaying the incident and response of service disorders.

As Nam Gung-hoon, who led the new business, resigned to Hong Sub-task's sole representative system, but the direction of business strategy has not changed. The schedule, such as the restoration of service disorders and follow-up measures, has been slightly pushed, but this strategy is to build the foundation for KakaoTalk growth, which is the basis of business.

Aka posted sales of KRW 1.85 trillion and operating profit of KRW15.3 billion in the third quarter of this year. Revenue increased compared to the previous year, but operating profit decreased compared to the previous year and the previous quarter, 'reverse growth'. Originally, Aka predicted the reorganization by equipped with SNS personality so that users could enjoy KakaoTalk more lightly as part of the new business promotion. However, as the first time the service failure and follow-up measures were first, these schedules have been pushed down, but the strategic direction has not changed.

This year, after the corona 19-endmick (climate painting of infectious diseases), the attention of online (non-face-to-face) was lower than before, and the growth of the online advertising business also slowed down as concerns over economic slowdown. So far, Aka's flagship business is KakaoTalk-based advertising, but it is also a diagnosis of structural improvements in this regard.

Hong Sub-task said, Although advertisements are the largest business, 1% of advertisers lead to 70% of sales. The most important strategic goal is to allow various businesses to do business communication through the talk channel, he said. We need to expand the pool to small and medium-sized advertisers to alleviate it, and I think the potential is sufficient.

BAE Tae-hyun, vice president of Aka Investment Governance (vice president), said, The 4th quarter is expected to be limited despite the peak season of advertising due to the reduction of large advertisers' budget, reducing existing sales due to fire, and reflecting new business sales. I think there are enough growth opportunities in the market, and we plan to try to reform services and upgrade products.