BVB | Jersey action: Borussia Dortmund "Does something have to make up"

With its novel jersey action, Football Bundesligaister Borussia Dortmund has taken care of for true enthusiasms in his followers. As the BVB announced, there have been 5,000 proposals of the fans for the jersey design for the next season. An end is not in sight for a long time.

Under the motto "Design Datt Ding!" Had the BVB publicly called on his club hotpage to participate in the design of the home jersey for the Bundesliga season 2023/2024.

So far, the action came outstanding with the BVB fans. She runs until the 6th of February before a jury will make a preselection. From 25 February to 18 March, the nine final designs should be tuned in an online voting.

The whole action of black and yellow is already valid as a true marketing coup. Merchandising Expert Dr. Peter Rohlmann, for example, praised the BVB opposite the "Ruhr news" explicitly for the idea of ​​involving its own followers in the jersey design.

"It belongs to the BVB brand to be an association for the fans. There must be the self-understanding to participate in important decisions such as the design of the jersey," said the marketing consultant.

Especially against the background of the monthly viewer exclusion at the BVB games in the corona time, the "Design Datt Ding!" - Campaign is positive, led Rohlmann: "This offer for participation can be an essential element to the Weaning of football during the pandemic to counteract. "

Praise for BVB action after missing last fall

At the same time, the merchandising expert pointed out that the BVB has been "gutting" after the destructive fan criticism of this year's European Jersey ":" There was his own identity reset in favor of a pure supplier jersey with a certain standard for a wide variety of clubs. "

The first version of the Europapokal jerseot 2021/2022 was considered the BVB fans as an absolute mistake

The Neon Yellow European Cal Jersey of Dortmund had led to great rejection among the supporters, since the club crest was first practically unrecognizable. After a first protest wave, the Jersey was adjusted.

The BVB starts at the International Stage from the 17th of February with the Europa League-Duel against the Scottish representative Rangers FC back to the start.